Black Friday, referred to as “black Friday”, is one of the most important business days of the year, when stores offer significant discounts and promotions. In this article, we will focus on comparing the results during Black Friday in recent years.
Black Friday is the most important time of the year for publishers involved in displaying advertiser campaigns using affiliate marketing. The key period starts already in September, when our affiliate managers across the CEE region (Central and Eastern Europe) actively communicate with advertisers about planned campaigns. Publishers are preparing to launch campaigns throughout November. The highlight is the discount weekend associated with Black Friday, which falls on November 29 in 2024.
However, it is important to note that in Romania, for example, it is celebrated earlier, specifically on November 15, 2024. This regional difference requires publishers in this market to adapt their affiliate campaigns in order to make the most of the local shopping fever and achieve optimal results.
Black Friday: Comparison of CJ|VIVnetworks.com Results for 2022 and 2023
The table below shows the turnover of advertisers in our network during the November weekends (Friday to Sunday), when Black Friday fell on 11/24/2023. The data shows that sales have gradually increased each week, with the peak of shopping activity being the Black Friday weekend.
2023 Results: 85% increase over 2022
In our network, we recorded an average turnover of 3 839 577 EUR during the Fridays in November until the Sunday before Black Friday. This represents an increase of 85% compared to the same period in 2022, when the average turnover reached 2 096 380 EUR. This significant growth proves the effectiveness of well-prepared affiliate marketing campaigns, optimized for website traffic and higher conversions.
For more information on how to best prepare affiliate campaigns for Black Friday. Read our article: 7 tips to prepare affiliate campaigns.
During the Black Friday weekend of 2023, the cumulative turnover in our network of e-shops reached 7 299 062 EUR. Black Friday alone brought in almost 2 849 472 EUR. Compared to 2022, when the weekend brought in 5 293 884 EUR this means an increase of 38%.
Black Friday 2024 Prediction: Expected Growth of 25%
The year 2024 will be another important milestone. Based on current trends and 20% growth in our network, we expect another 25% increase during Black Friday 2024. Affiliate managers in cooperation with e-shops are already setting up new campaigns and focusing on optimization to increase conversions and improve customer experience. We expect this season to bring more record results.
Why is it important to have campaigns ready on time?
If you don’t have campaigns ready yet or you’re not part of the largest affiliate network, you’re missing out on key opportunities. Well-planned campaigns, including effective PPC ads and SEO optimization, are essential to maximize sales not only during Black Friday, but throughout the pre-Christmas season.
Don’t wait and join us today! Follow our website and social media where we will share updated Black Friday 2024 results and other important information.
